#SmallBusiness This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Columbia Sportswear Company is revamping the marketing strategy for its flagship Columbia brand, including appointing a new top marketing...

#SmallBusiness Marisa Thalberg has joined J.C. Penney in the role of consulting chief marketing officer, the executive shared in a LinkedIn post. Thalberg jumps to the embattled department store chain from SeaWorld, where she served as market...

#SmallBusiness This audio is auto-generated. Please let us know if you have feedback. The balance of power in the sneaker industry is shifting as legacy brands like Nike and Adidas face fresh challenges from upstarts. As newcomers inclu...

#SmallBusiness This audio is auto-generated. Please let us know if you have feedback. Retail media has claimed the crown as digital’s fastest-growing channel, acting as a magnet for ad dollars from brands facing signal loss and gravitat...

#SmallBusiness Dive Brief: Nike unveiled its Olympics campaign, “Winning Isn’t for Everyone,” which examines the ruthless drive it takes to be a top athlete, according to a press release. Actor Willem Dafoe narrates ads that probe the qualit...

#SmallBusiness This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Walmart’s retail media network is far ahead of the pack compared to its U.S. peers when it comes to delivering advertising impressions, a...