#SeoTips CRM giant Salesforce on Tuesday signed a definitive agreement to purchase enterprise communications platform Slack, as widely expected. Under the terms of the agreement, Salesforce will pay $26.79 in cash and 0.0776 shares of its common...
Google's domination of the online advertising market appears to have stalled since Amazon last year became the third-largest digital ad platform in the U.S. behind the Google-Facebook duopoly. Search ads -- a mainstay of Google's revenues in the...
The move by retailers to online and mobile selling to survive the pandemic has resulted in a significant increase in digital fraud activity. The "2020 True Cost of Fraud Study: E-commerce/Retail Edition" by LexisNexis Risk Solutions found this t...
Customer service is more important today than ever before. A company's ability to answer customer questions and resolve problems has become as essential as product, quality, and price. When customers are ignored, or given the impression they are...
Marketers at B2C companies realize that personalization is key to business, but they are having problems implementing personalization strategies, according to a recent survey. Thirty-three percent of 202 B2C marketers Adweek Intelligence surveye...
Online sales are projected to surge even after America reopens for business. "One of the first things companies will need to do is make sure their technology infrastructure is equipped to handle the increase in traffic," Ryan Gellis, Founding Part...
