Brief: E.l.f. Cosmetics plans to introduce the first reality show on social video app TikTok, while giving creators a chance to represent the beauty brand. "Eyes. Lips. Famous." will stream from the @elfyeah channel on TikTok starting in late...

Brief: Generation Z and millennials are driving growth in mobile video usage, with 73% of young consumers saying they're watching more video on their smartphones this year than in 2019. Eighty-two percent of the consumer groups said they watc...

Dive Brief: Old Navy this week started selling its first clothing collection aimed at kids ages 10 to 13 as part of the Gap-owned brand's collaboration with media company Popsugar, per an announcement shared with sister publication Marketing ...

Brief: Google released an advertising format for YouTube that lets retailers turn their video ads into shoppable experiences for viewers. The direct response format has a "shop now" button and can show products from a catalog to buy instantly...

Brief: Voice assistants like Amazon Alexa and Google Assistant are becoming an important part of family life, making them more significant for brands, per a study that voice technology agency Voxly Digital shared with sister publication Mobil...

Brief: Facebook researchers last week described how data about human conversations can lead to improvements in shopping chatbots, according to a technical report shared by Venture Beat. In the report about Situated Interactive MultiModal Conv...