#SeoTips This week on The Small Business Radio Show, I talked family business with Kat DeLorean. Her father John created the iconic DeLorean sports car, best known as the time machine from ‘Back to the Future.’ Her mom, model Christine Ferrare want...

#SeoTips What is the key to picking the right brand name for your company or products inside your business? How important is that choice really? Should you use your own name or something totally unrelated to you? Do you need to name your business b...

#SeoTips What drives some people to always be first? That is, the first person to do or experience something. Brooklyn-born Omero C. Catan was known by New Yorkers as Mr. First. The name is quite literal since in a career where he had been the firs...

#SeoTips Many people say that the only constant in life is change – in fact I wrote an entire book called “ChangeMasters” to help people make the changes they want to make. In small business, owners constantly must adapt to changes in the marketpla...

#SeoTips Many entrepreneurs and startups make the same mistake; they believe if they build a superior product,  people will come to their website and buy it. It doesn’t really happen that way. Every small business owner needs a “go to market strate...

#SeoTips You may have heard the term “quiet quitting,” where a team member has effectively given up on their job and is doing as little as possible just to get by in your company.  This trend reflects significant shifts in employee behavior and att...