As the 2010s come to a close, BoF reflects on how the past decade transformed the fashion industry — and the culture at large. Explore our insights here. LONDON, United Kingdom — In the heart of London’s prestigious Mayfair neighbourhood sits Ha...
Tuesday, December 17, 2019
Tuesday, December 3, 2019
Feeding Moncler’s Genius Pipeline: Who Should be Next? #Startups
#businesstips MILAN, Italy — In 2018, luxury outerwear brand Moncler chose to abandon seasonal fashion collections with a marketing model built around a series of limited-edition designer capsules released via monthly drops. The Genius project, s...
Friday, November 29, 2019
Inside the Beauty Advent Calendar Craze #Startups
#businesstips LONDON, United Kingdom — On a wet October morning this year, a line of shoppers snaked around the outside of Liberty London from 6am, waiting to get their hands on one of the famed department store’s latest releases. But they weren’...
Thursday, November 21, 2019
Ex-Vogue Editors Launch a High-Low Take on E-Commerce #Startups
#businesstips LONDON, United Kingdom —When shopping online today, consumers are overwhelmed by options. But two former British Vogue editors believe their new website has created the perfect offering for fashion-conscious, time-poor shoppers who ...
Monday, November 18, 2019
Hill House Home Ramps Up With Fashion and Baby Push #Startups
#businesstips NEW YORK, United States — Hill House Home is growing beyond bath and bedding, adding babywear and accessories to its lifestyle mix. The New York-based, direct-to-consumer brand best known for its luxury-grade, customisable bed sheet...
Friday, November 15, 2019
Jo Malone Founder Is Teaming Up With Zara on New Fragrance Line #Startups
#businesstips LONDON, United Kingdom — Zara has tapped a fragrance heavyweight to create its newest permanent perfume line. A long-term partnership will see Jo Malone CBE create unisex fragrance collections for the global fashion company, sold u...